Norma Nickerson, Ph.D.
	Research Professor and Director of the Institute for Tourism and Recreation Research

Formal Education:

Ph.D. in Recreation and Leisure - Emphasis in Tourism and Commercial Recreation, University of Utah. Dissertation: Tourism and Personality: A Comparison of Two Models, 1989.

M.S. in Recreation and Leisure - Emphasis in Outdoor Recreation, University of Utah. Thesis: Low Impact Camping and Hiking Behavior: A Study of Two Educational Approaches, 1982.

B.S. in Health, Physical Education and Recreation - Emphasis in Administration of Parks and Recreation, University of North Dakota, 1978.

Research Interests:

My research interests center around the impacts of tourism (both positive and negative) to the environment and to communities. The state of Montana, so rich in beauty, provides the back-drop for nature based tourism unparalleled anywhere in the United States. My interests center around how to have a viable tourism industry while at the same time sustaining the quality of life and natural resources in the state.

Selected Publications:

Books and Chapters

Jennings, G. & Nickerson, N.P. (2006). Quality Tourism Experiences. Burlington, MA: Elsevier Butterworth-Heinemann.

Nickerson, N.P. & Black, R. J. (2000). Changes in Family and Work: Impacts on Outdoor Recreation and tourism in North America. in W.C. Gartner & D.W. (eds.) Trends in Outdoor Recreation, Leisure, and Tourism. CAB International, Wallingford, UK. (in press).

Nickerson, N. P. (1996). Foundations of Tourism, Englewood, NJ: Prentice Hall.

Referred Journal articles and referred conference proceedings:

Nickerson, N.P., & Cook, C. (2003). Ecotourism: Linking the Experience to Definition. Refereed paper in Braithwaite, R.W. and Braithwaite, R.L.(Eds.) Riding the Wave of Tourism and Hospitality research. Proceedings of the CAUTHE Conference, Coffs Harbour. CD-ROM, Southern Cross University, Lismore.

Nickerson, N.P., Black, R.J., & McCool, S.F. (2001). Agritourism: Motivations behind farm/ranch business diversification, Journal of Travel Research, 40 (1): 19-26.

McCool, S.F., Moisey, R.N., & Nickerson, N.P. (Nov. 2001). What should tourism sustain? The disconnect with industry perceptions of useful indicators. Journal of Travel Research, 40 (4), 124-131.

Nickerson, N.P., & Jurowski, C. (2001). The influence of children on vacation travel patterns. Journal of Vacation Marketing. 7(1), pp. 19-39.

Nickerson, N. P. & Moisey, R. N. (1999). Branding a state from features to positioning: Making it simple? Journal of Vacation Marketing, vol. 5, no. 3, 217-226.

Nickerson, N. P. (1995). Tourism and Gambling Content Analysis, Annals of Tourism Research, Vol 22, no. 1, pp. 53-66.

Nickerson, N. P., & Ellis, G. D. (1991). Traveler Types and Activation Theory: A Comparison of Two Models, Journal of Travel Research, 29, 26-31.

Research publications

Nickerson, N., Ellard, J.A., & Dvorak, R. (2003). The Montana Vacation Experience, Part 1. (Research Report 2003-1). Missoula, MT: Institute for Tourism and Recreation Research, School of Forestry, The University of Montana.

Nickerson, N., Dillon, T., Polzin, P., & Sylvester, J.T. (2002). 2002 Economic Impact Survey of Visitors to Montana’s State Parks and Fishing Access Sites, Bureau of Business and Economic Research, University of Montana-Missoula, Missoula, MT.

Nickerson, N., & Dillon, T. (2002). Nonresident Summer Visitor Profile. (Research Report 2002-5). Missoula, MT: Institute for Tourism and Recreation Research, School of Forestry, The University of Montana.

Nickerson, N., & Cook, C. (2002). Analysis of the Wilderness Experience on Commercially Guided Trips. (Research Report 2002-9). Missoula, MT: Institute for Tourism and Recreation Research, School of Forestry, The University of Montana.

Glaspell, B., & Nickerson, N.P. (2000). 1999 Missouri-Madison Recreation Survey: Results of the Study. (Technical Completion Report 2000-1a). Missoula, MT: Institute for Tourism and Recreation Research, School of Forestry, The University of Montana.

Harris, S. E., Nickerson, N. P., & Ellard, A. (1999). Our lady of the Rockies Tram: Marketing Plan & Ridership Estimate (Research Report 66). Missoula, MT: Institute for Tourism and Recreation Research, School of Forestry, The University of Montana.

Nickerson, N.P., & Nickerson, R.E. (1998). Economic Impacts of Going-to-the-Sun Road Reconstruction: Montana and “Glacier Area” Impacts (Technical Completion Report 98-5). Missoula, MT: Institute for Tourism and Recreation Research, School of Forestry, The University of Montana.

Black, R., & Nickerson, N.P. (1997). The Business of Agritourism/Recreation in Montana. (Research Report No. 50). Missoula, Montana: The University of Montana, Institute for Tourism and Recreation Research.