Missoula County

Niche News: Nonresident Visitor Profile

RR 75
Regional Nonresident Spending in Montana
Author: Kim McMahon
March 2000, 58 pp., $16.00
Analysis of 1998 nonresident travel spending in Montana for the counties of Cascade, Custer, Flathead, Gallatin, Lewis and Clark, Missoula, Richland, Silver Bow and Yellowstone. Also includes analysis of spending in Great Falls, Miles City, Kalispell, Bozeman, Helena, Missoula, Sidney, Butte, and Billings. Data includes total spending, distribution of spending by sector, length of stay in Montana, per capita spending, and summer trip characteristics of visitor age, travel group type, accommodations used, and visitor origin for each geographical location.

City of Missoula

RR 67
Rock 'n Roll Daze 1999: Visitor Characteristics and Expenditure Study
(view and print the impact summary )
Authors: Michael A. Hamley and Norma P. Nickerson
September 1999, 45 pp., $15.00
Provides expenditure characteristics, economic impacts, and visitor characteristics of attendees to the 1999 Rock 'n Roll Daze event in Missoula, Montana. Areas of examination include demographics, satisfaction levels, reasons for attending, and expenditures by attendees to Rock 'n Roll Daze 1999, a music and cultural festival celebrating the 1950s and 1960s.

RR 65
Missoula Case Study: Direct Impact of Visitor Spending on a Local Economy
( view and print the summary report )
Authors: Al Ellard, Kristin Aldred Cheek, and Norma P. Nickerson
April 1999, 20 pp., $10.00
A case study of direct spending impacts on a local economy using secondary sources of information, including Travel and Tourism Satellit Accounts.

RR34
Winter Marketing Initiative: Missoula Convention and Visitors Bureau
Phase One: Focus Group Results
Authors: Justin Harris and Nancy Lee Menning
May 1994, 15 pp., $9.00
Presents concerns and preferences of Missoula businesses for winter markets as well as their perceptions of the Missoula Convention and Visitors Bureau and Chamber of Commerce.

RN19
A Profile of Nonresident Travelers through Missoula: Winter 1993
Authors: Justin Harris, Nancy Lee Menning, and Neal A. Christensen
June 1994, 10 pp., $9.00
Describes travel characteristics of nonresident visitors to Montana who passed through, made expenditures, or stayed overnight in Missoula during the 1993 winter season. Characteristics are compared to statewide winter travel characteristics.