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Missoula Case Study: Direct Impact of Visitor Spending on a Local Economy
Report Number: Research Report 65
Authors: Al Ellard, Kristin Aldred Cheek, Norma P. Nickerson
Month Published: April 1999
Executive Summary
Introduction
This report examines the direct impact of visitor spending on Missoula County, Montana. The methodology explores the application of the Travel and Tourism Satellite Accounts (TTSA’s) to county level economic information in an attempt to develop a simplified method of estimating visitor spending at the local level. Travel and Tourism Satellite Accounts are rearrangements of information from the national economic accounts and other sources for the purpose of analyzing specific economic activities more completely than is possible within the structure of the basic accounts. Satellite accounts are used to arrange information about a specific financial activity, i.e. travel and tourism, by cutting across economic sectors in which financial activity occurs. For this study, visitor spending reflects both Montana residents who reside outside of Missoula County as well as nonresident visitors to Montana.
Methodology
Data from the U.S. Census Bureau’s 1992 Economic Census, and 1996 County Business Patterns for Missoula County, along with non-resident visitors data, and a survey of local merchants were used to make adjustments to the TTSA ratios for application to Missoula County. Adjustments for inflation and growth were included to estimate direct spending by visitors to Missoula County in 1998$.
Results
Visitor Spending in Missoula County’s Economy
Industry |
1992 Receipts (County total) |
TTSA Ratio* |
Visitor Spending |
Hotels, motels, lodging places |
$24,374,000 |
88% |
$21,449,000 |
Eating and drinking places |
$82,665,000 |
25% |
$20,666,000 |
Miscellaneous amusement & rec. services |
$34,782,000 |
18%-24% |
$6,261,000-$8,348,000 |
Gasoline service stations |
$59,144,000 |
50% |
$29,572,000 |
Retail excluding eating & gas stations |
$ 707,330,000 |
6% - 11% |
$ 42,440,000 - $77,806,000 |
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TOTALS 1992$ |
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$ 120,388,000 - $ 150,341,000 |
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Adjusted for Growth (92 to 96) and Inflation (92 to 98). |
$164,548,000 - $210,121,000 |
Payroll Attributed to Visitor Spending in Missoula County’s Economy
Industry |
1996 Payroll (County total) |
TTSA Ratio |
Payroll Attributed to Visitor Spending |
Hotels, motels, lodging places |
$8,434,000 |
88% |
$7,422,000 |
Eating and drinking places |
$31,804,000 |
25% |
$7,951,000 |
Miscellaneous amusement & rec. services |
$7,612,000 |
18%-24% |
$1,117,000 - $1,489,000 |
Gasoline service stations |
$6,160,000 |
50% |
$3,080,000 |
Retail excluding eating & gas stations |
$ 119,851,000 |
6% - 11% |
$7,191,000 - $ 13,184,000 |
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TOTALS |
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$26,761,000 - $ 33,126,000 |
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Adjusted for Inflation (96 to 98). |
$ 27,818,000 - $34,435,000 |
Jobs Attributed to Visitor Spending in Missoula County’s Economy
Industry |
1996 Jobs
(County total) |
TTSA Ratio |
Jobs Attributed to Visitor Spending |
Hotels, motels, lodging places |
593 |
88% |
522 |
Eating and drinking places |
3,097 |
25% |
774 |
Miscellaneous amusement & rec. services |
765 |
18%-24% |
138 - 184 |
Gasoline service stations |
374 |
50% |
187 |
Retail excluding eating & gas stations |
4,853 |
6% - 11% |
291 - 534 |
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TOTALS |
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1912 - 2201 # |
For a complete explanation of these tables, including footnotes and references, see the complete report.
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