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The Institute for Tourism & Recreation Research conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. ITRR is perhaps best known for producing the widely used statewide estimates of total nonresident visitation and travel expenditures, as well as visitor characteristics, in the state each year, along with the annual estimate of the economic contribution of nonresident travel to Montana’s economy. Read more about the nonresident travel survey and visitation and spending estimation models.

Research Priorities

  • Economic Impact of Nonresident Travel
  • Visitor Characteristics and Expenditures
  • Social and Environmental Impacts of Tourism
  • Regional and Community Tourism Planning and Development
  • Niche Market Studies
  • Geotourism
  • Outdoor Recreation
  • Travel and Recreation Yearly Outlook